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October 19 2008 Minutes

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John Lynch
ddalumni@comcast.net
PO Box 1367
Exton, PA  19341
tel. (484) 252-1880

Ford Lincoln Mercury DD Alumni Association

Minutes of Board of Directors Meeting

Hyatt Scottsdale Resort & Spa at Gainey Ranch, Scottsdale, Arizona

October 19, 2008

 

A meeting of the Board of Directors of the Ford Lincoln Mercury DD Alumni Association was held at the Hyatt Scottsdale Resort & Spa at Gainey Ranch, October 19, 2008 at 8:30 AM.

 

The following individuals were present:

 

Board Members

Gus Palmar, President

Al Meyer, Vice President

Mike Collins, Sr., Secretary-Treasurer

John Bearce

Bob Beine

Tarik Daoud

George Doetsch

Irving Matthews

Art Silva

Brad Webb

John Lynch, Executive Secretary

 

Past Presidents

John Calcott

Brack Greer

Dick Ruhl

Ralph Seekins

Dave Sinclair

John Sinclair

Larry Stovesand

Ed Witt

 

Ford Executives

Jamy Hall

Scott Majercik

Cindy Wight

 

The purpose of the meeting was to conduct the following business.

 

The meeting was called to order by President, Gus Palmar and he welcomed everyone to the meeting. The minutes of the June 4, 2008 meeting were presented for review and ratification. After discussion the minutes were unanimously ratified, approved and accepted by all the members present.

 

Old Business

 

New Sponsors

Executive Secretary Lynch advised the Board that through the efforts of Dealer Development Director Jamy Hall we were able to secure jmSolutions as a Corporate Sponsor and based on coordination between Los Angeles DD Regional Manager Joe Margraf and himself they were able to secure DD’s West Coast law firm Sheppard Mullin, LLP for 2008.


The Board thanked everyone for their assistance and support. Everyone was encouraged to welcome the new sponsors and thank them for their sponsorship.

 

Dropped Sponsorships

Lynch further advised that three sponsors had dropped sponsorship for 2008. Environmental firm, Tetra Tech EM, Inc., dropped their sponsorship as the key employee who was the contact person for sponsorship funds had left their employ and he was unable to convince his new employer to provide sponsorship in 2008. Lynch advised he would maintain contact with semi-annual newsletters and follow up phone calls.

 

Both One View, Inc. and Employee Relations, Inc. advised that they had not generated enough business to continue to afford sponsorship in 2008. Lynch advised he would maintain contact with semi-annual newsletters and follow up phone calls as well.

 

The net effect of available sponsorship funds for 2008 was an increase of $5,000. Lynch expressed concern over the amount of sponsorship funds received given the increase in cost to conduct these meetings at all resorts. There will definitely need to be an increase in sponsorship funds by adding new sponsors in 2009.

 

Bi-Annual Sponsorship

As previously discussed in 2007, Shutts & Bowen, LLP Dealer Development’s East Coast law firm agreed to be a sponsor of the Association every other year. Sponsorship by the West Coast law firm Sheppard Mullin, LLP was secured for 2008. It is anticipated that Shutts & Bowen will be sponsors again in 2009.

 

Alumni Dealer Milestone Recognition

Lynch advised that Alumni Dealers achieving a significant milestone (10 years, 15 years, etc. as a Ford franchise dealer in 2008) would be honored and receive an Alumni Dealer Milestone Recognition Award on Tuesday morning during the Business Meeting. For 2008 there were 13 Award winners, six dealers were able to attend the meetings. Awards will be mailed to those dealers not able to attend.

 

2010 Meeting Site – La Costa Resort

At the June 4, 2008 Board Meeting in Chicago the recommended 2010 Meeting site was reviewed and the Board generally agreed with the recommendations to sign a contract with the La Costa Resort & Spa pending the results of an investigation of some alternate dates or the possibility of a 3 to 4 day cruise to curtail costs. Secretary Lynch advised he would report back to the Board prior to the next meeting.

 

In August Lynch advised the Board via email the results of his investigation and asked for a vote by the Directors regarding the La Costa contract. All Directors voted affirmatively to sign the contract with the Resort. There were two abstentions. Dealer Development Director Jamy Hall advised that she could not commit that far out on sponsorship funds. The contract was signed August 31, 2008 to hold the 2010 meeting at La Costa from October 23-26, 2010. 

 

New Business

 

September 2008 Financial Statement

Secretary Lynch presented the Association’s September 30, 2008 Financial Statement for review and discussion. September YTD income decreased versus 2007 predominately due to a reduction in the amount of dues received ($1900) and interest income ($1550) due to a bank rate change. He advised that dues follow up notices continue to be sent and he anticipated that 2008 dues receipts would exceed 2007 by year end. He further advised that he had transferred savings funds to a new higher interest bearing account and had changed credit cards to improve cash float time to generate higher interest on savings. All Sponsor funds have been received.

 

Lynch noted that September YTD expenses decreased based on lesser 2008 meeting expense expenditures to date versus 2007. The Association was currently showing a profit of $101,761, however 2008 Meeting Expense and 2009 & 2010 Meeting Deposits due by year end was not reflected in the September 2008 YTD statement.

 

December 2008 YTD Forecast

Lynch presented a comparison of the 2006 & 2007 actual December 31st Financial Statement results versus the December 31, 2008 forecast for review and discussion.

 

The December 2008 full year forecast reflected a loss of ($1209). As previously advised, because the Association is a not for profit organization, doing business on a cash basis, any profit realized in a given year will be taxable. The Association’s accountants have recommended that any excess cash be used to pay advanced deposits thereby reducing the amount of profit realized at year end.


The final December 31, 2008 Financial Statement will be presented at the next Board meeting scheduled for the first quarter of 2009.

 

2008 Meeting

 

Final Agenda

The agenda for the annual meeting was reviewed and discussed. Secretary Lynch advised that the featured speakers times for the Monday Business session would have to be adjusted as one of the speakers had to cancel at the last minute. Therefore John Noone President of Ford Financial would speak before the coffee break as Economist Ellen Hughes-Cromwick had to cancel. The balance of the agenda should be able to be followed as presented.

 

Ford Speakers

Ford DD Representative Cindy Wight reviewed the final list of Ford Speakers. She advised that Ford & LM General Manager Randy Ortiz and Ford Credit President for Global Marketing & Sales John Noone would be speaking on Monday during the Business Session. Unfortunately Economist Ellen Hughes-Cromwick had to cancel her appearance this past week. Ortiz will incorporate discussion on the economy in his presentation. FCSD President Darryl Hazel and Vice President Sales & Marketing and Keynote Speaker Ken Czubay will speak during the Business Session on Tuesday.

 

Board Member Speaker Introductions

Cindy Wight distributed Bio’s on all the Ford Speakers. President Palmar asked for volunteers to introduce each of the speakers at the annual meeting. After discussion Board members agreed to introduce the speakers as follows:

 

            Director                                                          Speaker

            President Gus Palmar                                                   John Noone

            Director Irving Matthews                                             Randy Ortiz    

Past President Ralph Seekins                                       Darryl Hazel

            Past President Dick Ruhl                                              Ken Czubay

           

            Secretary Lynch advised that Peter Horbury of the Ford Design Center had to cancel his

            appearance several weeks earlier. He was able to secure the services of Motivational

            Speaker Rick Segal who will address the attendees following the coffee break during

            Monday’s Business Session. Lynch agreed to introduce Segal.

 

Monday Night Dinner 

Secretary Lynch reminded the Board that Monday night’s cocktail reception and dinner was the 35th Anniversary Celebration Gala dinner and would begin in the South Foyer/Garden. Whereas there would be no assigned seating for dinner Board members were requested to spread out at different tables throughout the room so they could continue to network with new members.

 

Ambassador Program

Secretary Lynch reminded the Board that once again they were being requested to

be Ambassadors during the meeting to ensure that any new members of the

Association and first time attendees were welcomed, embraced and encouraged to

attend the annual meetings in future years. Linda Lynch simultaneously was holding a breakfast meeting with the Board Members spouses to deliver the same message and to discuss and solicit ideas for future annual meetings. Name badges identify Board members as Ambassadors and new Graduate and Undergraduates would be identified as such.

 

Committee Reports

 

Awards Committee – As previously stated in these minutes the Dealer Milestone Recognition Awards will be awarded on Tuesday morning during the Business Session.

The winner of the Robert L. Rewey Award was selected at the last Board meeting in June. This Award will be presented at the 35th Anniversary Gala Dinner on Monday night, October 20th.  

 

Nominating Committee – Secretary Lynch advised that the term of five Board Members was expiring and the Board needed to elect two new Officers (a new President to replace outgoing President Gus Palmar and another to replace Vice President Mickey Bowers) whose term was expiring. The Board was advised that DD Graduates Leon Daggs, Hub City Ford, Inc. Crestview, Florida and Malcolm Cunningham, Malcolm Cunningham Ford, Inc., Decatur, Georgia had expressed interest in serving on the Board.

                                                           

 

Furthermore Directors Art Silva, Gus Palmar and John Bearce whose term as Directors were expiring expressed a desire to continue to serve for another three year term.

 

Discussion ensued. After further discussion Vice President and Director Al Meyer was nominated to be President, Secretary-Treasurer and Director Mike Collins, Sr. was nominated to be a Vice President, Director Irving Matthews was nominated to be a Vice President and Director Brad Webb was nominated to be Secretary-Treasurer. In addition Leon Daggs, Hub City Ford, Inc. Crestview, Florida and Malcolm Cunningham, Malcolm Cunningham Ford, Inc., Decatur, Georgia were nominated to be Directors replacing Directors Bob Beine and Mickey Bowers whose terms were expiring. Directors Art Silva, Gus Palmar and John Bearce were nominated to serve another three year term as Directors.

 

A motion was made and seconded to recommend the aforementioned slate of officers and directors for ratification by the membership at their annual meeting on Tuesday, October 21st.

 

The Board thanked President Gus Palmar for his service and loyalty to the Board and his performance as President in 2008. Mr. Palmar will remain on the Board as a Director pending ratification by the membership. The Board also thanked and expressed their appreciation to Directors Beine and Bowers for their years of service to the Board.

 

Membership Committee – Secretary Lynch thanked the Board and Ford Executives for their efforts in soliciting dealer attendance for the meeting. At last count however there were only 50 dealers who had signed up to attend the 2008 meeting approximately 50%

of the number in attendance in 2007. 

 

Of continuing concern is the decrease in membership and payment of membership dues

which was previously discussed when reviewing the financial statements during this meeting.

 

Discussion ensued regarding the issue. It was generally agreed that it appears the best way

to solicit renewal memberships was by personal contact. A unique mailing to pique dealers interest was recommended. At the end of the discussion a new committee to solve the membership problem was formed. Director Irving Matthews would chair the Committee

with Directors Daoud and Webb and Past President Brack Greer as committee members.

 

Sponsorship Committee – As previously stated in these minutes DD Director Jamy Hall was instrumental in securing sponsorship from jmSolutions. Secretary Lynch advised that during preliminary discussions they inquired about hosting one of the Board’s meetings at their headquarters in Florida. Unfortunately the June Board meeting was already scheduled and contracted with the hotel, however we mutually agreed to consider having the first quarter 2009 at jmSolutions.

 

            Sponsorship Activity - Several Board members also requested that Secretary

            Lynch contact potential sponsors since the last Board Meeting. Director Bob

            Beine recommended BG Services, Director Tarik Daoud recommended R. L.

Polk and President Gus Palmar recommended Mudd Advertising as a Sponsor who might provide services ie.produce future newsletters and help acquire and/or retain Association members in lieu of actual cash sponsorship. DD Manager Scott Majercik recommended Paul Gillrie & Associates.

 

Lynch advised that each potential sponsor was contacted several times, each initially by phone and then with a package which included a letter, sponsor levels, a copy of the latest newsletter and agenda booklet. Several follow up calls were placed with no response except from Paul Gillirie who wanted the opportunity to address attendees at the annual meeting. (Because the 2008 Agenda was already set this might be a consideration for 2009). Each of the Directors who recommended a Sponsor advised that they would make contact again to generate interest. (It was generally agreed that once a Director or Committee recommended a sponsor that they owned the responsibility to see it through to its conclusion.)

 

Future Sponsorship Funds

DD Director Jamy Hall was asked about the availability of Ford’s Sponsorship funds for the 2009 meeting. She advised that the plan was to allocate $125.0 in the 2009 budget, however she emphasized that this was subject to change based on approval of the budget.

 

Sponsors Presentation Requests

Secretary Lynch advised that he had been approached by various sponsors requesting time on the agenda again this year. He advised them that there would be no opportunity, but anticipates this is to continue to be an issue in the future.

The Board agreed to review this subject again at the next Board Meeting.

 

Future Goals  

President Gus Palmar solicited comments from Board members on what they believed the future goals of the DD Alumni should be. Discussion ensued concerning the possibility of a reduction in sponsorship funds in the future and what to do if this occurred. After discussion the consensus was as follows:

 

·         Form a Strategy & Contingency Committee. Members would

1.      Serve for 3 years

2.      Develop Contingency Plans in the event of reduced Sponsor funding

3.      Develop a Strategy regarding future meeting locations and agendas

The following Board members volunteered to be Committee members-

Art Silva, Brack Greer, Brad Webb, John Bearce.

·         Develop unique methods to increase membership and annual meeting attendance.

·         Endeavor to recognize and embrace Sponsors more frequently during annual meetings.

 

Other Business

Secretary Lynch expressed concern about the cost of the 2009 meeting. Because the meeting was going to be held at Disney World in Orlando many dealers had advised that they had planned on bringing their families. Several of the venues planned have a family theme, however it is anticipated that the Association will not have sufficient funds to cover additional family members. Lynch believed that a charge of at least $200 per family member would be necessary to include family members in the three days of activities. Lynch was requested to prepare an analysis of the anticipated cost per person per day for review at the next Board meeting.

                                                                          

The Ford Executives were excused from the Board Meeting.

 

Management Bonus

Executive Secretary John Lynch was excused from the meeting so the Board could discuss his compensation. After discussion the Board approved a year end bonus in the amount of $7,500.

The Board also awarded a bonus of $5,000 to Mr. Lynch’s spouse, Linda.

 

Next Board Meeting

The next meeting of the Board of Director will be held in February 2009 at a time, place and date to be determined in the state of Florida.    

 

There being no further business to discuss the meeting was adjourned by President Gus Palmar at 10:20AM.

 

                                                                                    Respectfully submitted

 

 

 

                                                                                    John J. Lynch, Executive Secretary   

 
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